Scope
This Privacy Policy describes how your personal information (i.e., information that personally identifies you, such as your name, email address or billing information, or other data that can be reasonably used to infer this information) is collected, used, and shared when you visit or make a purchase from our website Bryte.com (the “Site”), purchase a Bryte Bed, or use our app.
What We Collect
Website
Device Information. When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information.”
We collect Device Information using the following technologies:
Cookies. Bryte uses cookies (a small text file placed on your computer to identify your computer and browser), web beacons (a file placed on a website that monitors usage), log files (described below), and similar technologies to analyze website statistics, performance, and monitor traffic to and from our Site. This Device Information is used to aid in marketing decisions, help us enhance the end-user experience, and troubleshoot customer issues. You can reset your Web browser to refuse all cookies or to indicate when a cookie is being sent.
Log Files. As with most websites and technology services delivered over the Internet, our servers automatically collect information when you access or use the Site and record such information in log files. This log data may include the Internet Protocol (IP) address, the address of the web page visited before using the website, browser type and settings, the date and time the Website was accessed, information about browser configuration and plugins, language preferences and cookie data.
Order Information. When you make a purchase or attempt to make a purchase through the Site, we collect certain additional information from you, including your name, billing address, shipping address, payment information (including either your credit/debit card numbers with its expiration or your relevant device-specific number and unique transaction code in order to pay with Apple Pay) email address, IP address, and phone number). Bryte currently uses Shopify Pay to pre-fill your checkout information, provided that such information is available to be shared by Shopify Pay or the then-current platform. Bryte also offers financing through Affirm if you choose to finance your Bryte Bed, and Affirm will receive financial and personal data related to financing. We refer to all this information in this section as “Order Information.”
The Bryte Bed and App collects the following data, collectively referred to as “User Sleep Data”:
Setup information you provide: When you install the Bryte Bed, you’ll be asked several basic personal characteristics to help Bryte analyze and improve your sleep. Examples of bed configuration and preferences include left or right side of bed preference and firmness profile. Your personal characteristics include your age, weight, height, and gender. Answering these questions helps us to set up an initial program that will manage your sleeping environment and keep you comfortable.
Through the Bryte Balance’s AI driven algorithms, your sleep data is collected each night to analyze and optimize your sleep quality. This includes your heart rate, respiration, and motion. This data helps your Bryte Bed analyze your sleep stages, including the amount of time you spend in each sleep stage, the number of disruptions, and the times you fall asleep and wake. This data also helps your Bryte Bed provide customized sleep analysis and recommendations for you. This sleep analysis data is also used to determine what type of sleep environment adjustments are made in the Bryte Bed to help improve your sleep quality.
Technical information from the Bed and App: In order to improve your experience over time and help troubleshoot any problem you may encounter with the Bryte Bed, we record your Bryte Bed model and serial number, software version, sensor(s) status, and Wi-Fi connectivity. In addition, we store some additional networking and diagnostic information about the Bryte Bed in the Bryte Cloud:
How Do We Use Your Personal Information
Website
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information through Shopify, arranging for shipping where we share that portion of your Order Information required to ship your order, being the relevant shipping details, with the shipper, and providing you with invoices and/or order confirmations through Shopify). Additionally, through Shopify, we use this Order Information to communicate with you, to screen our orders for potential risk or fraud, and, when in line with the preferences you have shared with us, to provide you with information relating to our products or services. Additionally, through Shopify, we use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). We may use your contact details to send you this information, or to ask you to participate in surveys about your Bryte use, and to send you other communications from Bryte.
Bryte Bed and App
The Bryte Bed and App uses your User Sleep Data to learn and improve your sleep quality and experience. (see description above for the details of what this includes and examples of how we use this data). We may also use this information to provide, develop and improve Bryte Products and services, including to make assessments and recommendations about products, safety, or sleep wellness. We may also use this information in a non-identified form for research purposes and to help us make sales, marketing, and business decisions.
Bryte Account: We store your “User Sleep Data” in the Bryte Cloud service, which is separate from our customer/order and warranty system that stores user identity information (such as name, email, address, etc.) Bryte does not associate the data in these two systems together - the result is that any user identity information is not associated with his/her sleep data information (User Sleep Data). We have designed this system so that you have the ability to connect your identity information to the sleep data, but Bryte cannot do so without your explicit permission. You can do so by creating a ticket for customer support in via the app or calling a customer support person.
We may use service providers to perform some of these functions as described below.
Who We Share With
We contract with third-party service providers to host our servers and databases and to provide other services to us. We share your Personal Information with such third parties under the same policy guidelines for your Personal Information as described above.
Website
For example, we currently use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: We also use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:
In order to process your payment, Shopify uses a payment processor to process your payment. In order to do that, Shopify will send to the processor, and the processor will receive the payment information that you provide. Shopify is responsible for all onward transfers of personal information to third parties in accordance with the EU-U.S. Privacy Shield Framework, the Swiss-U.S. Privacy Shield Framework, and Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA).
Bryte Bed
For ordering, warranties and customer support, our current service providers are:
Financing
Affirm offers financing if you choose to finance your Bryte Bed. They will receive financial and personal data related to financing. Your relationship with Affirm is outside of your relationship with Bryte. You can read their privacy policy here.
Do Not Track
Bryte does not respond to Do Not Track signals.
Your California Privacy Rights
If you are a California resident, you can request information regarding the disclosure of your personal information by Bryte to third parties for the third parties’ direct marketing purposes or any other applicable regulation. To make such a request, please send an email to privacy@bryte.com.
Security
Website
We strive to provide you with leading security practices. For example, our policy is to encrypt all submissions via a secure connection (HTTPS) and store data behind a firewall. However, no data transmission on the internet or storage on a network is 100% secure, so we cannot make a guarantee. Shopify uses their own security protocols. Information can be referenced here.
For the Bryte Bed and Cloud
The cloud data is currently stored with Amazon, which manages physical access control. Our policies include: electronic access to the cloud data is limited to a small subset of Bryte team members specifically authorized with login IDs and passwords; data is encrypted between the bed and the cloud; to access data from the cloud (on the app) requires a user ID and password, or AppleID/GoogleID.
What Data Is Sent Outside the EU and Where
We currently operate in the United States and store and transfer data outside of the EU.
Government Requests
Notwithstanding anything to the contrary in this policy, we may preserve or disclose your information if we believe that it is reasonably necessary to comply with a law, regulation, or legal request or to protect the safety, property, or rights of Bryte or others. However, nothing in this policy is intended to limit any legal defenses or objections that you may have to a third party or government request to disclose your information.
Data Retention
Bryte retains data only for so long as needed for the uses we identify above. If you wish to end your account or no longer wish to receive emails from Bryte, you can request deletion (described below). Otherwise, we retain account information for active accounts.
Data Access, Correction, Deletion
To delete your information, please contact us at hello@bryte.com. We retain certain information for legal and security purposes (such as order and warranty details).
Website
The pre-order database can be edited to update the information you supplied to us when pre-ordering.
Bryte Cloud
Access and Correction: you have access to review and update your personal demographic data utilizing the Bryte API. The iOS and Android applications provide mechanisms for you to view, update. or delete your personal demographic data, such as height, weight, age and gender information.
Change of Control
If Bryte is ever involved in a bankruptcy, merger, acquisition, reorganization, or sale of assets, your information may be sold or transferred as part of that transaction. The promises in this policy will apply to your information as transferred to the new entity, including your right to delete your account entirely from our databases. Any changes to the privacy policy as a condition of the transition will be clearly communicated to our users so you have the option of opting-out if they don’t agree with the changes.
Changes and Contact Info
From time-to-time, we need to make changes to our Privacy Policy to account for new features or for other reasons. When such changes occur, we will post a notice on this webpage. If we make a change to our practices with respect to the Bryte Bed or App, we will provide a notice through the app or email you directly. By continuing to use our service, you are consenting to the revised policy. If you have concerns about our policy, please forward them to hello@bryte.com we'll try our best to respond promptly.
